There is no one size fits all service model in getting traction for your software company. What might work for one company may fail miserably for another. The best way to figure out what will work best for your company is to have a detailed conversation about where you are feeling stuck.
With 20+ years experience, and over $1 billion in closed revenue, chances are I’ve been exactly where you are at one point or another. I’d love to talk with you about your frustrations and desires for your company, and give you some advice on what I see as your next best steps.
Fractional CMO, CRO, or CSO Many software founders believe if they build a superior product, attracting and closing customers will just take care of itself. Unfortunately, it doesn’t always work that way. History is full of companies with superior products that were out-marketed by inferior products. You need a solid messaging, marketing, and sales strategy — led by someone with the chops to back it up and deliver results.
Business Strategy Consulting Sometimes it may be your product. Sometimes it may be your go-to-market model. Sometimes it may be your marketing and sales. If you’re not sure what it is — but sure you can do better — let’s talk. We’ll go top-to-bottom through your software company and see what we need to do to get you on the path you want.
Messaging and Positioning Consulting One of the hardest things for founders to do is explain what they do in a way that is simple, and that inspires customer action. Your business makes sense to you, so why doesn’t it make sense to the rest of the world? Selling your product or service usually comes down to messaging and positioning. You can create a message that wins against the competition — if you know the strategies of what to say and how to say it.
Marketing Consulting You may know what to say, but you don’t know how — or where — to get your message out to potential customers. The hucksters of the world will tell you one size fits all, or that this channel is dead, or only cool companies do this or that. The truth is, one size will fit your company — and that will be a tailored approach based on what works for you.
Sales Consulting You can bring all the leads in the world to your sales channel (online, offline, or indirect) and still not close any leads. Sales isn’t about memorizing 50 techniques guaranteed to close even the toughest of customers.
Sales is about process. Process leads to scale. Scale leads to predictable revenue.
If anyone tells you differently, they’re probably trying one of the “closing techniques” or “hacks” they learned about from a guru book on Amazon.