It’s not easy getting noticed.
It’s difficult getting attention in a crowded marketplace. You might think that your software company should stand out based on its technical merits alone. Or that it would stand out more if you had better marketing and sales programs.
But the truth of the matter is you need all three working together seamlessly for it to happen. And when they do… it makes everything else easier!
You’re halfway there!
The good news is you have a product that’s shipping. That's half the battle! There are so many entrepreneurs who never make it this far.
So what steps do you take next?
First, figure out what to say to the market. It's difficult to explain your solution in a way that prospects understand. Clarity will speed things up, while confusion slows down the conversation and leaves prospects feeling like you’re not listening or care about what’s happening with their business.
Next, determine how to say it. It’s not just what you say when explaining your product. It’s how YOU communicate that makes software buyers sign on the dotted line! That is true for marketing teams and sales teams alike.
Finally, learn where to reach your market. If you want to get traction, then it’s time for a reality check.
You need to get your pitch right and learn where your market of potential customers is. No matter how great your technology is, you will never succeed if you are not reaching your target audience.