FOR B2B FOUNDERS WHOSE GROWTH HAS STALLED SOMEWHERE BETWEEN $1M AND $15M
Five Companies Hired Me to Fix Revenue. It Grew 107% to 600% at Every One.
I'm Chad D. Perry. I've run marketing and sales in every revenue role I've held since 1999, and I've had a quota on me for 27 years and never missed, most of it in leadership.
Since 2020 I've done it fractionally, as a fractional CMO and as a fractional CRO. Every SaaS client was shrinking when it hired me, and on average they grew 24% a year. My leadership record is below, dated, so you can check it before you ever talk to me. The full record ↓
Hired to fix revenue
It grew every time
2020
Fractional CMO & CRO
2–6×
Pipeline · 6 years
2018
Chief Revenue Officer
+300%
2 years
2015
VP of Sales & Marketing
+107%
2 years
2014
EVP Sales & Marketing
+300%
1 year
2006
VP Channel & Business Development
+600%
8 years
1999
Global Sales Director
+400%
7 years
$1B+
Revenue at companies where I led revenue teams
27 years
Carrying quota, never missed
The Full Record: Five Leadership Roles Since 1999, and Revenue Up in Every One
Check any role below on LinkedIn.
Fractional CMO and Fractional CRO
My own practice · Remote · Averaged across my fractional clients since 2020
11%
Revenue growth a year, professional services. Industry average: 8%
24%
Revenue growth a year, SaaS. Every one was shrinking when it hired me.
2–3×
Accepted leads
3×
Lead-to-opportunity conversion
2–6×
Pipeline
−40%
Churn
The five leadership roles, 1999 to 2020, each a hire to fix revenue:
Chief Revenue Officer
WealthCounsel · A 20-year-old company · +300%
I oversaw strategy, product, marketing, sales and customer teams, and led the quarterly board meetings. The company went on to sell in a nine-figure exit.
VP of Sales & Marketing
Motivosity · Startup · +107%
The smallest growth of the five roles. I show it on purpose.
EVP Sales & Marketing
MX · Startup · +300% year over year
Rebuilt the sales process, the structure and the comp plans, and opened the first SMB and enterprise markets. The company went on to reach unicorn status.
VP Channel & Business Development
@task (became Workfront) · Employee five · +600%
Built international operations in China, Europe, Japan and the UK, and launched the global channel strategy. The company went on to become a unicorn and exit at $1.5 billion.
Global Sales Director
Novell · Public software company · +400%
Built the global pipeline, opportunity and forecast systems, and led pre-sales, inside, field, channel and marketing teams worldwide.
I've built or rebuilt the sales organization at every company that's employed me, and I've sold both software and professional services.
Bylines and press. I wrote a column for Inc. for three years, 2015 to 2017, and wrote for TechCrunch in 2015. I've also been featured in Forbes, Fast Company and Newsweek.
Education. MBA and BBA in Marketing, Western Governors University. Brigham Young University, 1990–1994.
One Role Is a Story. Five in a Row Is a Method.
I call it an out-of-order fix: paying for a later fix while an earlier one is still broken. The money leaks, and you can't see where.
I fix revenue with the RevenueEngine™: four fixes, always in the same order (positioning, messaging, prospecting, sales), so every dollar goes to the fix that comes next and nothing gets built on one that's broken.
It's the order I've worked in since 1999, though not every company needed all four fixed.
Five Rules I Run Marketing and Sales By
1. Customers are closer to the truth than I am or your team is. They're the ones who paid.
2. I learn an industry from its buyers first. Every industry I've gone into was new to me. Within months I could talk about it better than the CEO and the people who'd been there for years, because I learned it from the buyer's side first.
3. When I don't know, I say so. Then I tell you what I've done in the past to find out, and we test it.
4. I build on the team you have. The people who stay usually had it in them. They just didn't have the playbook, and what we build stays with you when I leave.
5. In a leadership role, the number is mine to explain. When it misses, you hear it from me first, with the reason and what changes next.
What You Won't Find on This Page
Client logos or case studies. I name the companies that employed me. I never name a client, and that includes you, later.
A team behind me. No juniors and no subcontractors: what I'm hired to do, I do myself.
A full-time hire. I'll help you hire one when you're ready, and it won't be me.
Hire the Record: Fractional CMO, VP of Sales or CRO, or Advice
Fractional CMO. Marketing reports to me; your head of sales stays my peer, reporting to you. $10,000 to $18,000 a month, remote. What the CMO role owns →
Fractional VP of Sales. Your sales team reports to me; your head of marketing stays my peer, reporting to you. $10,000 to $18,000 a month, remote. What the VP of Sales role owns →
Fractional CRO. Marketing and sales report to me, I report to you, and the revenue number is mine, through renewal and expansion. $20,000 to $32,000 a month, remote. What the CRO role owns →
Advisory. Your team does the fixing; I tell you what to do next, in what order and why. Nobody reports to me. $6,000 to $8,000 a month, remote. What Advisory covers →
Month to month, paid in advance, no notice period. Every price, side by side: Pricing →
You've Seen My Numbers. Let Me See Yours.
I look at yours with WeekZero™. Other firms charge to find what's broken. The closest published price is a demand agency's six-week revenue assessment: $35,000. Mine takes a week, and it's free.
I spend that week on your numbers and in conversations with you, the people who run your marketing and sales, and your customers. Then an hour with you: what's broken, the order I'd fix it in, which role you need, and whether you need me at all. You keep the plan whether you hire me or not.
Free: a week of analysis, a one-hour report-out, and an action plan you keep. I take one a week, because each one is a week of my time. NDA on request.
I work with B2B companies between $1M and $15M whose customers already love them.